‘We honestly stay away from it’: Spreading facebook pages raise product safety concerns for ad consumers

Advertisers are concerned about how Facebook's in-stream video streaming has grown recently.

Last month, the number of pages eligible for monetization of their videos via Facebook's in-app ads has exceeded 30%, with more than 24,000 pages joining the program in the past

30 days, according to a spreadsheet Facebook regularly updates advertisers.

Pages include everything from prank videos and meme accounts to mukbang pages, offer videos of people who eat a lot of food, and are part of Facebook's long-term push to

All pages in the program are subject to approval process and must comply with the platform product safety guidelines.

But consumers say the product security measures that Facebook uses add to its internal login behind YouTube, and many see the changes made by Facebook as focusing on increasing

inventory rather than providing a safer location for their customers ’locations.

"They prioritize product growth at the expense of making it safer," said Erica Patrick, vp of a paid organization at MediaHub.

In the early days of the video ad business business on Facebook, the only broadcast material available was Facebook Watch, which Facebook tried to position as a source of high-quality,

authentic programs made by entertainment studios and media companies.

Goods from the program are still available as part of the Facebook Reserve, which is a separate stock exchange with a minimum wage of $ 100,000, said one buyer.

But that is very expensive for most consumers, so Facebook has been expanding its delivery of cheap in-stream ads, which can be auctioned off.

In the summer of 2018, Facebook expanded Watch by giving creators the opportunity to apply for Watch pages, before converting lessons after ten months by abandoning Watch pages altogether.

Since then, the number of pages that fit those in-stream ads has exploded.

In addition to that same information, Facebook has moved to tighten product security across its platform, including announcing the launch of white video-based views on Watch in May, as

well as adding a third-party product security partner, Zeph.

However, content licensing is expensive and time-consuming, with two consumers commenting on this, adding that the power of blacklisting on Facebook, listed on 5,000 pages, is not enough.

"It has always been an uncontested proposition," said one ad buyer who requested anonymity.

Those issues were on the minds of consumers ahead of a massive flare-up of pages this past month.

"If you continue to add more pages to this mix," said Callan Lynch, chief executive of the paid organization at the Assembly news agency.

That rise is a challenge, consumers say, because content is more important to in-stream ads than other video ads featured in Stories, or Facebook feeds, said Lindsey Boan, communications director

Finally, Facebook is still delivering a good price performance and pointing out that consumers are under intense pressure to get elsewhere.

"But there has been a dynamic discussion" about how appropriate the program is, the buyer added